Some of the booths were easily $1M to design, manufacture, ship, and send to Las Vegas in time for the show.
A new company that I had not heard of before is Onitor which displayed their activity tracker and new fitness app. With heart rate sensing and triaxial accelerometer, it has the same basic features as the other dozens of fitness trackers at CES.
I was told they have their product in a university-lab to do some validity studies - and I mentioned to them that I would gladly entertain future collaborations for usability or validity projects.
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