Blaze Motion Freedom 3D Controller for PS3

An interesting new product just popped up ahead of Xbox's Project Natal, Sony's Motion Controller, and Wii's Your Shape camera - the Blaze Motion Freedom 3D Controller for PS3.
It's uncertain which technology it will incorporate, but get this,.... it was "designed from the ground up" - a tired cliche. Interestingly enough, the UK-based game accessories manufacturer is not listing the device on it's main home page, the PS3 header page, but rather as a stand-alone page (See screen shots).

Be sure to check back for my hands on review of another motion controller from Korea that I picked up at the KSF2009.
Here is the beginning of my post.
[Via Engadget]