Chromaroma: Gamifying London Transport

Chromaroma has made a game of the entire London transport system using its Oyster Card (London’s public transport smart card). Playing in this really well connected subway system ARG, it has taken a notoriously poor place for mobile or GPS reception and made it work using existing technology.

Go on missions and get achievement points, capture stations and set records as you conquer (Tube, bus or cycle) London in a whole new way.

[Via Digital Buzz Blog: Chromaroma: Gamifying London Transport; Images via wearemudlark photostream]

Chromaroma from Mudlark on Vimeo.
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