We've already seen partnerships in terms of Nintendo and the American Heart Association endorsing Wii Fit and Wii Sports Resort. That partnership cumulated in the “The Power of Play: Innovations in Getting Active” summit in January. I was lucky enough to have been invited to speak about the potential games have to be a Gateway Game towards a physically active lifestyle. Below is the video I presented as part of my talk. Thanks again to all the organizers and speakers for such an awesome summit and I look forward to the Report Out.
[Via Nintendo & Centrum Centrum Get Fit]