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- Adidas miCoach goes #exergaming
- Zumba Fitness Rush(ing) Bollywood Styles into #exergaming
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EDISON, N.J. –May 21, 2012- Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, announced today plans to release Harley Pasternak’s Hollywood Workout, the interactive game that gives you direct access to the fitness program many of today’s Hollywood celebrities use to achieve and maintain their physiques. Renowned fitness and nutrition expert, best-selling author, and acclaimed celebrity trainer Harley Pasternak will introduce you to his breakthrough 5-Factor program that is an easy yet effective approach to reach your personal fitness goals. Harley Pasternak’s Hollywood Workout is expected to launch this fall on Kinect™ for Xbox 360® video game and entertainment system from Microsoft and the Wii™ system.
“My game gives you access to the same fitness program I use to train my celebrity clients who are always in the public eye and always working towards the next blockbuster movie role or worldwide concert tour,” said Harley Pasternak. “My signature 5-Factor Fitness program provides a customizable 25 minute-a-day workout, five days a week. It’s not only easy to manage but I’ll be there with you every step of the way to provide guidance on form, technique and nutrition. My program worked for Lady Gaga, and it can work for you too.”
Developed by Heavy Iron Studios, Inc., Harley Pasternak’s Hollywood Workout provides players with direct access to Harley Pasternak, the trainer behind many of Hollywood’s hottest bodies including Lady Gaga, Megan Fox, Katy Perry, Hilary Duff, Jennifer Hudson, Robert Pattinson and Kanye West. The secret is Harley’s 5-Factor Fitness program that requires just 25 minutes a day, five days a week. Run, jump, squat, and work out in stylish A-list environments, including a beach front condo, downtown L.A. loft, and a Hollywood Hills home. Never miss a session and stay motivated by following your progress with the Fitness Tracker, a detailed calendar that tracks workouts, points earned per day, and time left in your program. You can even take before and after pictures to monitor your progress on Kinect for Xbox 360. Choose your goals, follow Harley’s advice and 5-Factor program and you too can achieve the Hollywood body you’ve always dreamed of!
For additional information about Harley Pasternak’s Hollywood Workout, please visithttp://www.majescoentertainment.com/.
About Harley Pasternak
Harley Pasternak M.Sc. is a New York Times bestselling author and holds a Master of Science in Exercise Physiology and Nutritional Sciences from the University of Toronto and an Honors Degree in Kinesiology from University of Western Ontario. He is certified by the American College of Sports Medicine and the Canadian Society of Exercise Physiology. Harley is a spokesperson for New Balance athletic footwear and Coca-Cola’s Fuze sugar-free beverages. He has made appearances in more than 20 countries on The Oprah Winfrey Show, The Today Show, CNN, America’s Next Top Model, Rachel Ray, and The Tyra Banks Show. Pasternak lives and works in Los Angeles.
About Majesco Entertainment
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama, Alvin and the Chipmunks, and Hulk Hogan's Main Event. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA. More info can be found online at http://www.majescoentertainment.com/ or on Twitter atwww.twitter.com/majesco.