Tuesday, May 22, 2012

Zumba Fitness Rush(es) to Bollywood #Exergaming

Zumba Fitness Rush just released the first exergame with Bollywood  DLC for a  major title and console. The three new songs are :
  • "Beware of the Boys," DJ Punjabi (danced by Beto)
  • "Bangalore Dreaming," Zumba® original (danced by Kass Martin)
  • "Start the Fire," Zumba® original (danced by Tanya Beardsley)
Lose yourself in exotic Bollywood choreography and build your track library with the Zumba Fitness Rush Bollywood Style Pack. This 3-song pack includes the hit "Beware of the Boys" by DJ Punjabi, along with contagious Zumba® originals "Start the Fire" and "Bangalore Dreaming."





Click here to explore more of ExerGame Lab's archived posts involving virtual trainers


Remember ...The 8th Annual Games for Health Conference in Boston, MA at the Hyatt Harboside Hotel is June 12-14 -- under one month away! Register today at: http://www.regonline.com/gbew2012

Additional Games for Health Keynotes!
Constance Steinkuehler Squire, senior policy analyst for the White House Office of Science and Technology Policy, will discuss the opportunities for videogames to address national challenges, including those in health, health care, and biotechnology.

Bill Crounse, MD, senior director of worldwide health for Microsoft, will present “Connecting & Kinecting Health and Health Care,” which will explore how Microsoft and its partners are merging its information and game technologies to create global solutions for personal health and professional health care.

Jane McGonigal, New York Times bestselling author and co-founder of SuperBetter Labs, will highlight the design and release of SuperBetter, a game-based social application designed to help people boost personal resilience and lead healthier, longer, and more positive lives.
To see all the latest scheduled sessions please visit:


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EDISON, N.J., May 15, 2012 Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, just released its first Zumba® Fitness Rush downloadable dance style pack featuring three exotic Bollywood songs to spice up your workout and build your track library. Additionally, Majesco Entertainment launched a Zumba® wear Avatar Collection so fans can customize their Xbox LIVE® avatars with virtual apparel inspired by the fan favorite Zumba® Wear apparel and accessory line currently worn by millions. The Zumba® Fitness Rush Bollywood Style Pack is available now for 480 Microsoft Points ($6.00) on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. The 10-piece Zumba® Wear Avatar Collection is also available now on Xbox LIVE Marketplace for Xbox 360, with individual apparel items ranging from 80 Microsoft Points ($1.00) to 160 Microsoft Points ($2.00).
Featuring stylized Indian choreography that has won fans over with its fun, high energy movements, the Bollywood Style Pack lets you dance with Zumba® creator Beto, and celebrity Zumba® instructors Kass Martin and Tanya Beardsley.  Feel the Bhangra beat and get a sneak peek at the Zumba® Fitness Rush Bollywood Style Pack when you download the free trailer.  This three song pack includes both licensed music and contagious Zumba® originals that will keep your body moving:
  • "Beware of the Boys," DJ Punjabi (danced by Beto)
  • "Bangalore Dreaming," Zumba® original (danced by Kass Martin)
  • "Start the Fire," Zumba® original (danced by Tanya Beardsley)
You can also show off your style with the new Zumba® Wear Avatar Collection that features a range of vibrant men's and women's apparel, from virtual tank tops, cargo pants and vests to the sporty Zumba® Team Track Jacket and classic Zumba® Fedora. To preview the full collection, please click here.
Zumba® Fitness Rush, available on KinectTM for Xbox 360, invites you to lose yourself in the music with a fun, effective workout that makes you forget you're even exercising. Get a total body workout and party yourself into shape with 42 sizzling new songs and routines while you move to 24 international dance styles - that's twice the number of styles included in the original Zumba® Fitness game and more than any other dance game.   Six superstar Zumba instructors guide you through each routine in a variety of new, exclusive arenas, while the new Progress Tracker calculates calories burned so you can maximize your workout
For more information about Zumba® Fitness Rush, the Bollywood Style Pack and the Zumba® Wear Avatar Collection, please visit zumbafitnessgame.com.
About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout.  Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate "pool party" workout), Zumbatomic® (Zumba routines for kids), Zumba SentaoTM (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-ConcertTM events and a lifestyle magazine.  For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
About Majesco Entertainment 
Majesco Entertainment Company is a provider of video games for the mass market.  Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices.  Product highlights include Zumba® Fitness, Cooking Mama, Alvin and the Chipmunks, and Hulk Hogan's Main Event.  The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL.   Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA.  More info can be found online at http://www.majescoentertainment.com/ or on Twitter atwww.twitter.com/majesco.

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