Tuesday, May 1, 2012

Active Play PALA+ Challenge for #exergames

The President’s Council on Fitness, Sports & Nutrition has updated its physical activity logging to include #exergames. In its recent announcement the PCFSN "ESA member companies will incorporate PALA+ promotional features into some of their most popular active video games to educate video gamers on how they can use technology to get physically active and earn PALA+." This is the biggest endorsement/partnership since the 2010-2011 partnership between the AHA and Nintendo and the Power Of Play Summit in January 2011.  
Points to Ponder (P2P)
  • What about other exergames not listed?
  • No data is actually being pulled from the game consoles - all data will be self-reported which obviously cannot detect intensity of play.
  • It will be interesting to see what #gamification features (if any) or incentives game-makers will include to future versions.
The Active Play PALA+ Challenge is a collaborative effort between the Entertainment Software Association (ESA) and its member companies and the President’s Council on Fitness, Sports & Nutrition (PCFSN).  It will feed off of the excitement surrounding active video games and motivate Americans of all ages and abilities to lead a healthy lifestyle by making video game screen time truly “active.”  The Presidential Active Lifestyle Award (PALA+) will be used as a tool to encourage video gamers to track their activity levels as they work towards earning the award.
Through this innovative partnership, gamers can earn PALA+ by logging their active video game activity online.  To help participants stay motivated, ESA member companies will incorporate PALA+ promotional features into some of their most popular active video games to educate video gamers on how they can use technology to get physically active and earn PALA+.  All types of physical activity will be encouraged and healthy eating goals also be incorporated.
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